How we Brits (and quite a few Americans, Canadians, Australians and other nationalities) love it.
The spectacle, the colour, music and atmosphere all help to conjure up modest feelings of pride in our nation and its past.
And it all has its base in linking back to events in our history and showing that we, as a nation, are more than capable of facing events in the future.
The uniforms of the Guardsmen are resplendent and the leather and brass accoutrements sparkle in the summer sun, and they are all made out of decent materials, bear skins, leather, cloth...not a scrap of polyester anywhere.
Do I feel an analogy coming on?
I must away to drink a toast to Her Majesty and to tradition......as soon as the watery sun is over the watery yardarm.