It was a poor attempt in the parish of St Peter and Paul, Bath, with students fundraising for the homeless by donning woolly hats and baking cakes (or, maybe, half baking them).
The parish priest must shoulder the lion's share of blame for not having the fibre to tell the students in a patient and loving manner that they should not raise funds for the poor by wearing silly woolly hats to Mass and expect the priest to do the same.
This is at the level of clown Masses (although I am uncertain if the hats were worn during the celebration of Mass - the fact that they were worn in church at all is.....plain silly).
And to support a charity that was voted as being the "top gay friendly charity" by Stonewall is pretty scandalous.
There are plenty of Catholic causes that support the poor and homeless and not the gay and lesbian community if you want to organise funds.
But this sorry tale is just symptomatic of the mindlessness of the faithful (and some of the clergy) these days.
Instead of developing a fundraising concept based upon enhancing reverence and piety they go for the moron option.
It's easy see? You don't have to engage brain.
Now, if they had a sponsored mantilla session in church, that would make sense.